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About Us:
Our Philosophy: Thoughtfully Crafted For Everyday Comfort
We Don’t Chase Trends
We Design For Comfort & Movement
With over 100 years of expertise in crafting innerwear that stands for uncompromising quality, comfort, and innovation. Kothari today has grown into one of India’s leading comfort wear brands, with a presence in over 5 lakh retail outlets across the country and a strong footprint in international markets across the Middle East, Europe, and Africa.
With the intent of being in tune with a whole new generation of youngsters, we are excited to introduce “Freedom Comfort Wear”.
Freedom is built for today’s generation, combining style that moves with you, comfort that lasts all day, and the trust of Kothari in every stitch. Our wide range spans men’s essentials – vests, briefs, boxers, Bermudas, t-shirts, and track pants, bringing versatility and everyday ease into your lifestyle.
Every product is created in our state-of-the-art facilities from knitting, dyeing, processing, and stitching, with rigorous quality checks at every stage to ensure only the best reaches you, always.
At Kothari, excellence has always been our promise. With Freedom, we’re just reimagining it to give you flexibility and confidence that moves with you, every day in any environment.
Vision:
The Kothari Group remains committed to always being customer first in our approach, honouring each stakeholder and being uncompromising in protecting our values.
Our vision is to continuously and consistently deliver creative, innovative, and trusted products that are always valued and trusted by all.
Mission:
Our mission is to transform ideas into products that combine comfort, quality, and style through continuous innovation and advanced manufacturing. We achieve this by investing in modern technology, fostering design excellence, constantly reviewing and enhancing our product offerings, ensuring rigorous quality control, and expanding into new categories, always sensitive to the needs of our customers and stakeholders.
With a focus on sustainability, trust, and long-term partnerships both internal and external, we strive to create everyday essentials that inspire confidence, deliver value and strengthen our presence across India and global markets.